Newsletter December 2000

 

A Message from the President

 

Periodically I encounter those who say something like; “You guys have become well-known in a short time frame, but what have you really done to make things better?”  My sense is that these folks believe that out there somewhere is a silver bullet and a quick fix. 

            Thomas Jefferson wrote the following in 1790 in a letter to Charles Clay:

"The ground of liberty is to be gained by inches, and we must be contented to secure what we can get from time to time and eternally press forward for what is yet to get.  It takes time to persuade men to do even what is for their own good." 

            It is clear that this is going to be a long, tough and often frustrating effort.  We must not loose heart.  It is not a fair fight and there is no quick fix!  Those on the other side of this struggle have the big guns.  These giant concerns with their market power and vast means are able to garner special influence with government, universities, the media and even the major farm organizations.  They spend millions on public relations; and it’s working.  ADM has managed to make people believe they are involved in production agriculture and care about world hunger. 

If we are to win, we have to do more to create public understanding of what is taking place.  Yet we have made a difference:

1.       We have made competitive markets a buzz word in the debate over agriculture policy.  Key players now understand the effects of concentrated market power on prices agricultural producers receive.  They know who we are, what we stand for, and respect what we are doing.

2.       Our newsletter is eagerly sought after and has effectively communicated our perspective concerning events.

3.       The OCM website has made many aware of our efforts and is increasingly used as a resource by economists, academics, attorneys and those in government.

4.       The OCM legislative caucus, chaired by Nebraska state senator Cap Dierks is growing in numbers and is impacting the state level.  Our members are in key positions in such organizations as Nation Association of State Legislators and Southern Legislative Council.

5.       The OCM Food Policy Retreat with the 17 distinguished participants was a smashing success.  The resulting document; “A Food and Agriculture Policy for the 21st Century” has become somewhat of a textbook and continues to significantly impact the overall debate. 

6.       The Litigation Clearinghouse was launched with an immediate success by unsealing court documents in a major meatpacker case.  The unsealed documents give essential insight into practices by big agribusiness.

7.       OCM was one of six industry participants in USDA hearings on captive supply last September.  We are now invited to participate in hearings before the Senate Agriculture Committee and other government bodies.  We have gained a seat at the table when agricultural market issues are discussed.

8.       We have been covered favorably in the press, with favorable articles by publications including the Washington Post, Kansas City Star, Successful Farming, Progressive Farmer and numerous others.  The November 20th edition of The Nation carried a feature article by acclaimed writer William Greider that cast our organization and the Food Policy Retreat in a very favorable light.

9.       We have brought our issues to the attention of high level church bodies and engaged them on our side of legislative efforts.  This coalition looks especially promising as we address production contract reform and like issues.

10.   We have built alliances with other organizations to aggregate our effectiveness while at the same time castigating them when we felt they failed in their duty to private agriculture producers.  We took the American Farm Bureau Federation to task for opposing the merger moratorium.  We also called attention to the “Big Brother” implications of Mark Dabenstott, Vice President of The Federal Reserve Bank of Kansas City aggressively advocating supply chains as a replacement for private farms.

We are just beginning.  We need your continued support.  We have big plans for the future.  We will make a difference! Keep The Faith!

Fred

Thomas F. “Fred” Stokes

 

Quote of the Month

"Power concedes nothing without a demand. It never did and it never will. Find out just what people will submit to and you have found out the exact amount of injustice and wrong which will be imposed on them. And these wrongs will continue until they are resisted with either words or blows or with both. The limits of tyrants are prescribed by the endurance of those whom they oppress."  Frederick Douglass, 1857.

 

IBP for Sale

            Unless you have been in hibernation, you know that IBP, the nation’s number one beef processor and number two pork processor, has been the subject of acquisition proposals by three firms.  First, the investment bank Donaldson, Lufkin & Jenrette (DLJ) made an offer to buy out most IBP shares and take the company from a publicly traded company to a privately held corporation.

            Then Smithfield Foods, the nation’s number one hog producer and hog processor, made a higher offer.  After that, Tyson Foods, the nation’s number one chicken processor, made an even higher offer.  DLJ is almost certainly out of the bidding now.

            OCM has worked diligently to educate policy makers and the public about drastic effects that either of these mergers will have on competition in livestock agriculture.  Smithfield’s method of business has been to vertically integrate its production.  It does not like procuring livestock from the open market.  It also has a history of buying second tier packing companies only to close its plants to reduce processing capacity.  The most obvious result is that a Smithfield acquisition will lessen competition in the pork marketplace by eliminating IBP as a competitor.

            If Tyson wins, the company will have far more dominance over the meat protein portion of the consumer plate.  It will have increased opportunity to force retailers to buy all its products, rather than just one, thereby closing out competitors.  Large retail stores are increasingly moving towards a single provider for meat.  Further, Tyson’s history in the chicken industry has been to vertically integrate and turn independent chicken producers into de facto employees.  There are many complaints of Tyson’s aggressive practices in reducing chicken producers income and retaliating if they join a producer marketing group.

            Farm state elected officials and major farm organizations have merely called for the Department of Justice to carefully and strictly scrutinize the merger.  OCM feels that current antitrust law is not strong enough to guarantee prevention of the merger.  Thus, OCM has been educating policy makers and the public on the need for a two year suspension of packer mergers.

            If Congress suspended mergers between the major processors of red meat and poultry, a study could be conducted to determine whether antitrust laws are strong enough for agriculture.  The study should also include strong consideration of the type of agriculture we want in this country vis a vis family farms.

            There have been significant gains in the past two years on the prominence of competition policy (antitrust law) in the agricultural debate.  The sale of IBP should be made into an opportunity rather than a liability.  Its acquisition by another packer should be stopped and more thought should be given as to how to promote a more diverse and healthy farm production sector.

 

Luter advocates concentration

            How bad is Joseph Luter, the CEO of Smithfield Foods, for agriculture?  He told the Colorado Livestock Assn. that he is absolutely in favor of concentration.  “We need more,” he claimed, according to the October 2000 issue of CALF News.

            He also addressed the issue of slaughter capacity in the hog industry.  “We need less capacity.  Too many plants have already been out there encouraging more production to fill their plants, exacerbating our supply problems,” he stated.  Producers have long asserted that the big packers have purchased second-tier competitors only to shut down their plants.  Many believe that this is anticompetitive conduct.

            Luter also tried to shift blame for pork’s problems from the packers to the government.  He said that the USDA is undermining consumer confidence.  Food safety evidently is not high on Luter’s priority list.

Smithfield is the world’s number one pork processor and producer.  Luter’s personal compensation was $15 million last year.  Smithfield is reportedly about 68% integrated.  The Colorado Livestock Assn. (CLA) is made up of large feedlots, packers and large hog production facilities.  CLA policies are generally pro-consolidation and anti-independent agriculture.

 

Corporations and black robes

            In October, the OCM newsletter discussed the influence of the “Chicago School” theory of law and economics in the judiciary and in Congress.  This philosophy, favored by big business, attempts to insert economics into most all legal and policy making decisions.  As to antitrust law, the Chicago School holds that government involvement is improper.  The markets will correct most problems.

            One of the mechanisms for corporations to train judges to utilize economics in legal decisions is the series of one-week courses offered by the Law & Economics Center of George Mason University.  More the 550 federal judges have attended these courses.  Corporations provide part of the funding for this and other conferences.

            This past fall, Senators Russ Feingold (D. Wis.) and John Kerry (D. Mass.) pushed a bill to reign in some of this influence.  It would have prohibited judges from attending privately funded seminars without approval from the Federal Judicial Center.  The business establishment fought the bill and it never passed.

 

Food manufacturing mergers

            The Kellogg Company, the maker of Eggo waffles and Rice Krispies cereal, announced in October that it will acquire the Keebler Foods Company for $3.86 billion.  Forty percent of Kellogg’s business is cereals.  As consumers have moved away from traditional sit down meals in favor of convenience foods like breakfast bars, Kellogg’s earnings have been harmed. 

In the mid-1990’s, Kellogg was publicly humiliated by its outrageous price increases on breakfast cereals.  The Food Marketing Policy Center run by Dr. Ron Cotteril at the University of Connecticut performed the research which exposed the price overcharges. 

 

Chewing Tobacco Merger Blocked

            A federal judge issued a preliminary injunction in December blocking Swedish Match North America Inc.’s $165 million acquisition of National Tobacco Co., giving the Federal Trade Commission (FTC) a major antitrust victory.  The judge ruled that allowing the first and third largest producers of chewing tobacco to merge would be anticompetitive because the combined firm would control 60 percent of the market. 

The victory is especially significant because Swedish Match was challenging how FTC defines markets.  A victory by the tobacco company would have emboldened other companies to challenge in court how the antitrust agencies define markets in their mergers.  Swedish Match is best known for its Redman brand, while National produces Beech-Nut.

 

Overlooked Bunge

            It is certainly helpful to know who “Big Agribusiness” is, when we discuss concerns over the power of Big Agribusiness in the agricultural marketplace.  Bunge International Ltd. Is one of the biggest grain processors.  The third largest soy processor behind Cargill and ADM, Bunge processes one-fifth of the world’s soybean crop.  It recently moved its headquarters from Sao Paulo, Brazil, to White Plains, New York. 

            Bunge products are in KFC food, Starbucks coffee and Kellogg’s corn flakes.  In South America, Bunge sells margarine, flour, mayonnaise, bread and pasta under its own label.  It has a network of 400 facilities for gathering and milling crops in the Western Hemisphere.

            Bunge has always been privately held, but now plans an initial public offering within two years.  It wants to raise about $500 million by selling a minority stake.  The stated intention is to use the proceeds from the stock sale to modernize its mills and buy more grain storage facilities along the lower Mississippi River, among other things.  As Bunge buys more facilities, market share will need to be monitored by the antitrust division of the next presidential administration.

 

Mergers and egos

            Ah, mergers.  They are good for consumers, good for shareholders, efficient, peace on earth and good will toward men.  Such are (at least some of) the claims made by egomaniac CEO’s that want to rule roosts that are bigger than their big CEO colleague’s roosts.  But what is true and what is bull-oney.

            The Wall Street Journal, in a recent article, pointed out that the big mergers of the 1990’s have not benefited shareholders.  Further, there is no proof that any consumer benefits are attributable to the fact that companies are fewer and bigger.  It seems as though the CEO’s and the investment bank dealmakers are the only ones who consistently benefit.

            The media has been very good at printing the merging companies’ press releases almost verbatim while failing in their duty to be skeptical, or at least balanced.  For years, according to the Journal, academic studies have shown that acquirers’ stocks underperform relative to the overall stock market and their own respective industries.  Given the inherent risks of concentration to the short, medium and long term competitiveness of an industry, there do not seem to be benefits sufficient to offset them.

 

USDA packer enforcement

            Why does the job of enforcement of the Packers & Stockyards Act not get done?  The biggest reason is that USDA, strangely, employs economists to run investigations of anticompetitive activity.  Economists are not trained to run investigations in college or anywhere else.  They crunch numbers and theorize about scarcity, production and consumption.

            Every other federal agency which has an enforcement role utilizes folks with law degrees to oversee investigations.  This is because one must view the facts in attempt to determine whether a law was violated.  The Department of Justice, Federal Trade Commission, and Federal Bureau of Investigation would never use economists to design an investigation or to determine the existence of legal violations.

            Additionally, most USDA economists on the “packer beat” are new, i.e. hired within the past two years.  Yet, the number of attorneys within USDA – which have at least a portion of their duties on packer practices – has fallen in the past few years.

            The best way for USDA to deal with this is two-fold.  First, focus on promulgating regulations which define anticompetitive practices more clearly.  This will make enforcement far easier and lend certainty to the industry.  Second, overhaul the anticompetitive practices portion of USDA enforcement responsibilities. 

 

Arbitration – covert unfairness

            Arbitration is something like a private court.  The parties to a dispute agree to hire an arbitrator to hear their evidence and decide the case.  Arbitration clauses are included in many types of contracts from employment agreements to poultry production contracts.  Usually, the less sophisticated party to a contract does not know what he/she is agreeing to.

            Judges have a policy in favor of enforcing the arbitration clauses when someone signed on the dotted line.  They perceive themselves as overworked and believe arbitration is a good way to solve disputes in society without burdening the court.  But unfortunately, arbitration is one more example of big business tipping the scales in their favor.

            Consider arbitration clauses in poultry production contracts.  A poultry producer who has hundreds of thousands invested in facilities must sign a contract or go broke.  But what if the processor retaliates against the producer for speaking against the industry at a legislative hearing, for example.  The retaliation could take the form of delivery of bad feed or sick birds which cause tremendous losses.

            The poultry producer cannot sue in court because the arbitration clause of the contract prevents it.  In arbitration, the producer has no right to the discovery process, i.e. the civil court right to force the opposing party to turn over relevant information about where the feed was made, or where the sick birds came from.  The producer’s attorneys cannot depose (require testimony before trial) the company officials.  Thus, the producer has almost no chance of success.

            There are other unfair aspects to arbitration which are not immediately apparent, but are geared against the little guy.  Thus, policy makers should consider whether to reign in the popularity of arbitration in order to level the playing field.

 

Schadenfreude and The Wolf

            In the good old days, when all those “inefficient” farmers were around, many deluded themselves into a state of non-concern when a neighbor went bankrupt.  In fact, there was a certain dark-side rejoicing in the attitude of the remaining farmers who felt it proof that they were the better operator.  Best of all, there was a farm auction to look forward to.

            The Germans have a word for this human impulse to take pleasure in the misfortune of others:  Schadenfreude.  It’s kind of like the enjoyment one gets when a rich kid dot.com millionaire loses 80% of his asset value in a few days during a market crash.  Unfortunately, the attitude has been destructive in that it helped agribusiness dissuade farmers from acting decisively when the canaries in the mine keeled over.

            The famous lawyer, Gerry Spence, speaks about this dynamic in a metaphor about The Wolf.  The flock of sheep are under siege by The Wolf, who first takes those which are sick and at the margins.  But the other sheep say “this is good, in fact, The Wolf is cleansing the flock.”  The Wolf continues attacking by taking those at the margins.  But the others remain unconcerned, though the flock is smaller.  At the last, it is those previously grateful for the “cleansing” of the flock which are taken by The Wolf.

 

[Edited by Michael C. Stumo]